Case Study-Gallus One - 3D animation video for innovative printing solutions

Project

Product video for market launch

Our job

Conception, storyboard, moodboard, sound design, text inserts, 3D animation

Customer

Gallus Ferd. Rüesch AG

Customer presentation:

Gallus - Innovation in label and packaging printing

Gallus Group, a subsidiary of Heidelberger Druckmaschinen AG, is a global leader in the development and production of narrow-web web printing presses. With production sites in Switzerland and Germany, Gallus focuses on innovative solutions for label and packaging printing - both conventional and digital.

The company stands for top quality, flexibility and pioneering technologies that meet the requirements of the printing industry.

Challenge:

Getting to the heart of a revolutionary concept

With the introduction of the Gallus One digital label press and the"Compose your Print Masterpiece with the Gallus One" approach, Gallus presented an innovative solution for maximum flexibility in the printing industry at drupa 2024.
The concept enables print shops to flexibly combine machine modules as an ensemble and adapt them to individual requirements.

For the trade fair, Gallus needed a video that would clearly convey the technical innovations and benefits of the system in just a few seconds. The slogan "Compose your Print Masterpiece with the Gallus One" was the focus of the creative implementation.

Realization of the idea

"Perfectly to the point: the creative implementation of 'System to Compose'"

When developing the video, Vizburg focused on a memorable concept that emphasizes the versatility of "System to Compose". The idea was to stage the Gallus One as if it were on a stage - as the centerpiece of an ensemble that can be individually designed.

The video plays with the analogy to music: individual modules of the printing press are presented like instruments that can be flexibly combined or adapted. The focus is on the message that with Gallus, customers receive a customized solution, perfectly tailored to their needs.

For the creative implementation, it was particularly important to find the right soundtrack. A dynamic and impressive soundtrack reinforces the "wow effect" and makes the flexibility and innovative power of the concept even more tangible.

Through the combination of clear visualization, dynamic animations and an emotional soundtrack, complemented by the central slogan "Compose your Print Masterpiece with the Gallus One", the concept was impressively conveyed in just a few seconds - ideal for the presentation at the trade fair.

Results:

Impressive success at all levels

The video was a real eye-catcher and proved to be extremely effective in various areas:

Social media: Interaction rates and reach were significantly increased. Likes, shares and comments illustrate the strong response from the target group.
Sales: The sales team actively uses the video on LinkedIn, resulting in significantly more initial meetings with potential customers. It acts as an effective door opener and makes it easier to start detailed conversations.
Marketing: The video is successfully used in lead generation campaigns. Since its launch, it has helped the marketing team to provide the sales department with significantly more high-quality leads.

Thanks to the carefully coordinated soundtrack - from classical music to dramatic orchestral sounds - the video evokes strong emotions and underlines the innovative message of the product.

The harmonious combination of photorealistic 3D animation and precisely applied sound effects not only impressed trade fair visitors, but also generated enthusiasm on social media and among top management. An all-round successful project that impresses on all channels and has a lasting effect.

"Vizburg's video perfectly realized our vision - emotional, high-quality and targeted. The photorealistic representation through the impressive craftsmanship of the 3D artists was outstanding, as was the team's basic technical understanding and quick grasp of the briefing. Thanks to smooth collaboration, rapid concept finalization and effective last-minute troubleshooting, an excellent end product was delivered that impressed both internally and externally."